How To Make Money on TikTok

You don’t have to be Selena Gomez to make some serious money on TikTok. In fact, you don’t even have to be Charli D’Amelio—the most followed TikToker on the appor Addison Rae for that matter. Regular people are making money on TikTok all the time… without celebrity status and without fame or wealth. But how?

“While I personally have a job [as a publicist] and don’t use TikTok as my primary source of income, I’ve been presented with several opportunities to use TikTok as a revenue stream,” content creator Heather Felix, 21, who TikToks at @featherhelix, tells Parade.

Felix uses her TikTok to make videos full of useful career and internship advice for college students and recent graduates.

@featherhelix

go get em!! #resume #internship #college #jobtips #ThatsHot

♬ Put Your Records On – Ritt Momney

“With over 26,000 followers, I’m definitely a smaller creator, but am offered opportunities pretty frequently as I have high engagement on my account,” Felix adds.

Related: Welcome to CandleTok—AKA the Corner of TikTok That’s Obsessed With How to Make and Sell Candles Online 

How does it work? Well, when Felix is not making TikToks, she works full-time in PR and has had internships and brand ambassador gigs since her college days, giving her a unique perspective on content creation. She’s made as much as a couple hundred bucks for just one TikTok.

“Brands have approached me, either on their own or through an agency, to create TikToks for them, offering anywhere from $50 to $200 per video,” she explains.

@featherhelix

ATTN: PR/marketing majors!!! this how i supported myself in college/built my resume ✨ #brandambassador #marketing #dreamjob #career #nyc

♬ 아무노래(Any song) – kozico0914

Felix has also been able to pivot her TikTok success into other side hustles—offering consulting services, career advice, and mentor services for a fee.

“As many of my videos are career-focused, my followers have also asked me via DM to assist them with their resumes or offer mentor services in exchange for payment,” she says. “I could promote this service on my TikTok and I’m sure I’d be flooded with requests, but I barely have time to make TikToks as it is!”

Though Felix doesn’t offer career consultations full-time for her followers, she certainly knows other TikTok creators who do that sort of thing.

Related: Want to Make Some Quick Quarantine Cash? These Are the Top 10 Things to Sell Online 

“Another creator I’m friendly with, who makes fashion videos, offers personal styling advice for a fee and has a sizeable client base and income now,” Felix adds.

@featherhelix

found these videos from when i worked with barbie!! i miss events like this #barbie #dreamjob #brandambassador #nyc

♬ She Share Story (for Vlog) – 夕依

Being an expert in her field has undoubtedly helped Felix gain more engaged followers as she knows her audience very well and can confidently speak to what they want to hear. She provides career advice primarily to young college students eager to make it in the communications field, offering her a unique opportunity to succeed in a rather unpopulated niche.

Related: You Need to See This TikTok User Who Went Viral For Looking Just Like Taylor Swift 

That’s one way to be successful at making money on the app: Knowing your niche and providing a useful service to that niche audience. It doesn’t matter if you offer career advice, how to make good TikTok videos, how to be a great teacher or writer, or how to navigate the newest in technology. Pick a niche and give that niche something no one else can.

In an interesting way, of course. Good editing skills definitely help!

@featherhelix

before you ask how you get this job that’s my last video i love making these!! #brandambassador #dreamjob #part3

♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup

Jen Ruiz is a former lawyer-turned-full-time-travel blogger. On TikTok, she’s @jenonajetplane where she has amassed more than 130K followers and millions of views. She may be a blogger now, making most of her income through TikTok’s Creator Fund, live sessions, and sponsorships, but she started off as a regular person working in law.

“Directly, you can make money through the Creator Fund, gifts during live sessions, sponsorships through the Creator Marketplace and apps that pay you to promote new music,” Ruiz explains.

@jenonajetplane

This tiny treehouse in Puerto Rico is a dream come true! #puertorico #treehouse #coolplaces #travelbucketlist #traveltiktok

♬ the night we met – favsoundds

 

But in using TikTok as a platform from which you gain an engaging following and drive traffic to other areas, you can also make money from promoting your brand on the app as well.

“Indirectly, I use TikTok to drive traffic to my site, boost ad revenues, drive book sales and make affiliate sales,” Ruiz adds. “I got 10k+ views to my website last week alone from TikTok.”

Related: Haley Gibbs Has Made Over $65,000 Selling Thrift Store Clothes on Poshmark—Her Top Tips 

Of course, you don’t have to be a brand ambassador with a communications degree or a travel blogger to transform your TikTok into a full-time (or even lucrative part-time) career. You can make money on TikTok doing just about anything.

@jenonajetplane

Free online certificates till the end of the year! Comment for links #freecertification #onlinecourses #freeonlinecourses #coursera #tiktoklearning

♬ Trev Peace and Love for all – Trevor Duvenage

 

Some TikTok creators offer mentorship services for the very act of creating TikToks or use their TikTok to bolster their sales of handmade items and art on other platforms, like Etsy.

“Large TikTok creators are offering mentorship services to help people gain followers on TikTok like Robert Benjamin who launched a full-on TikTok consulting business, selling courses on how to grow your TikTok account,” Felix says. “I’ve also noticed artists using TikTok to promote their work that goes viral, selling on sites like Etsy and growing their customer base overnight through TikTok promotion.”

@tayloroffer

The secret to successful

♬ original sound – Taylor Offer

Taylor Offer is a top LinkedIn influencer and TikTok expert. Offer makes money through his uploads, but also makes money by offering his how-to-go-viral-on-TikTok expertise.

“I actually started using the platform a little over a year ago, before all the hype,” Offer tells Parade. “I make money from the platform and coach people on how to grow on the platform.”

As for Offer’s tips for going viral, he says it’s one of the only social media platforms where your chance is as good as anybody else’s.

“TikTok is the most democratized social media platform ever—from a content perspective,” Offer says. “You could have literally zero followers and your video will have as good of a chance of going viral as someone with millions of followers. Good content wins,” Offer adds.

@tayloroffer

this was a bad investment…

♬ original sound – Taylor Offer

Ultimately, the secret to TikTok is making videos people will like, or rather, engage with.

“If a video performs well on a test of number viewers, in terms of watch time, likes and comments, it will get shown to more people,” Offer explains. “If it keeps performing well, it keeps getting shown to more people.”

Still, Offer recommends trying to build up your follower account first. Sure, you may make an incredible video that goes viral, but building an audience ensures longevity.

“Build an engaged audience first,” Offer advises. “Don’t try to monetize too early. Build followers who love you and the money will come.”

@tayloroffer

How do you like the set up??

♬ original sound – Taylor Offer

But, where does that money actually come from? As Felix mentioned, that money comes from a few different avenues.

“Money is made via the creator fund,” Offer explains, “where you get paid on a CMP [cost per thousand views] basis for views on your videos. Creators also monetize by brand sponsorship and selling their own products to their following.”

Whether you’re an artist using TikTok to promote your work, an expert pedaling tips or advice, or a TikTok success coach, there is money to be made on the app. You don’t have to be a celebrity or even an influencer. Any regular old Joe can make a few quick bucks on TikTok but the key might just be using the app, and creating on the app, a lot.

“When you first start using the app you will hate it. After about five hours on the platform, the algorithm will learn what type of content you like and will start serving you that,” Offer says. “The algorithm learns you over time and after 10 hours on the platform, you will be addicted.”

Next up, check out these 30 DIY projects trending on TikTok.

— to parade.com

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